The Scale of the Problem
Click fraud affects advertisers of all sizes. Here are the numbers that matter.
$100B+
Annual global ad fraud losses
Juniper Research
14-30%
Of PPC clicks are fraudulent
Industry average
1 in 5
Ad clicks never reach humans
Association of National Advertisers
90%
Of advertisers are affected
Click fraud industry report
Types of Click Fraud
Understanding the different types of click fraud helps you protect your campaigns more effectively.
Bot Traffic
40% of click fraudAutomated scripts and bots that click on your ads repeatedly. These can run 24/7, draining budgets while generating zero conversions.
Competitor Clicks
25% of click fraudRivals manually or systematically clicking your ads to waste your budget and gain competitive advantage in search rankings.
Click Farms
20% of click fraudOrganized groups of low-paid workers clicking ads for profit. Often operate from countries with low labor costs.
Publisher Fraud
15% of click fraudDishonest publishers generating fake clicks on display ads to inflate their revenue share. Common on content networks.
Click Fraud by Industry
Some industries are hit harder than others. High-CPC keywords attract more fraud.
| Industry | Fraud Rate | Avg. CPC |
|---|---|---|
| Legal Services | 28% | $6.75 |
| Finance & Insurance | 24% | $5.12 |
| Home Services | 22% | $4.85 |
| Healthcare | 19% | $3.17 |
| E-commerce | 15% | $1.16 |
| Travel | 14% | $1.53 |
Signs Your Ads Are Being Attacked
Look for these warning signs in your PPC campaigns.
High Click Volume, Low Conversions
Sudden spikes in clicks without corresponding conversions often indicate fraudulent activity.
Unusual Geographic Patterns
Clicks from regions you don't target or countries known for click farms.
Budget Depleting Too Fast
Daily budgets exhausting unusually quickly, especially during off-peak hours.
High Bounce Rates
Visitors leaving immediately after clicking, with session durations near zero.
Repetitive Click Patterns
Multiple clicks from the same IP addresses or similar user agents.
How ClickDefender Stops Click Fraud
Our AI-powered system detects and blocks fraudulent clicks in real-time, protecting your ad budget 24/7.
Save 30% on Average
Most customers recover significant ad spend within the first month.
AI-Powered Detection
Machine learning identifies fraud patterns human analysis would miss.
Real-Time Blocking
Fraudulent clicks are blocked before they can waste your budget.